Sunlights® Brand Guide

The brand guide was a project born of a need to quickly and easily communicate everything the Sunlights® brand can offer consumers in a handy take away.

The idea behind this latest iteration was the trim the fat and boil the old iterations down to an elevator pitch, giving a broad overview of all of the products and services offered by the brand in neat little package.

Through condensing information, optimizing layout, and placing a greater emphasis on storytelling through photography, I was able to explain the brand’s mission as well as share information on a full product line, the Sunlights® balayage education program, Candy Shaw’s la Coupe® French Cutting program, distribution information, and social media accounts in a 6” x 8”, 16-page book.