Cheveux® by Sunlights®
2000W Blow Dryer

Candy Shaw may be a balayage evangelist, but her ability as a hairstylist is second to none. In that spirit, she wanted to create a blowdryer that would serve stylists and guests alike.

White was chosen as the base color to create a clean, neutral-colored tool that would look good in any salon regardless of decor, with the requisite yellow accents Shaw is known for across her brands.

With the packaging, I set out to create a design that mimicked the soft curves of the dryer and retained the brand’s playful take on elegance. I wanted to ensure that the box would be eye catching whether it was displayed in a store or a tradeshow booth, and that it would be immediately identifiable as not only a blowdryer but as “the Sunlights” blowdryer.

A UV spot varnish was added to wrap around product name and icons to add texture and visual interest to the packaging.