Every up-and-coming brand needs a strong web presence to help potential customers get to know them and make it easy to sell their products. When I became part of the Sunlights team, they had a functional if a bit under-powered website. Through the course of two redesigns, I’ve taken them to Weebly and eventually Wordpress in the site’s latest iteration.

With the move to Wordpress, Sunlights has rebranded from Sunlights Balayage to Sunlights Pro. This name change signals the shift from purely balayage focused products and education to a broader focus on hairdressing at large.

The spirit of the brand stays true here, remaining light and airy with the focus almost entirely on products and education. I wanted to make it as fast and simple for visitors to find the products and classes they’re looking for, and so stripped away any fluff to that end. The result is a fast, streamlined website presenting a simplified and secure experience for the customer as well as a more robust and powerful back end for Sunlights.

Through my efforts, monthly ecommerce revenue climbed over 130% (approximately - I do have an art degree, here) between 2019 and 2022, with traffic increasing commensurately.